Visit the Nanjing auto show brand car market forced postures in Beijing

Visit the Nanjing auto show: brand car market forced Postures – Beijing, Beijing, September 30 Nanjing Xinhua (reporter Zhu Xiaoying) Chinese in the eyes of the old cars are "down" to embrace the middle income group. The opening in the 30 Nanjing international auto show is obvious, the traditional cars, luxury cars also hit "Shoufu 20%" advertising, "spend a few million to ten million cars will drive home". BMW dealers, sales director Cao gentine Xingzhibao Nanjing automobile sales company Chen, this kind of phenomenon and downtown pressure on the economy, increasing competition for cars. A high-end car brand, a senior sales manager, told reporters that in the past brand-name car market monopoly, the day is very good. Now, the market demand, fierce competition. External economic environment, but also to the brand manufacturers feel pressure. For example, he said, such as Audi A4, 5 years ago, the offer to make up the dead can only be around $10 thousand, and in recent years, the total price of the Audi A4 car can do hit twenty percent off, so that the amplitude of about $60 thousand. Price is also not willing, if not shipped as soon as possible, inventory, interest and other costs may be less than concessions, less earned more. High end car brand competition is very fierce, there is competition between the same brand of different dealers. Audi Senior Sales Manager, manager in Nanjing, for example, only Audi has 7 dealers. Brand manufacturers naturally want dealers better, but between dealers, often to avoid the homogenization of competition xiaojiannaodai, improve service, to compete for customers. All sorts of changes in the market, "center of gravity", has become one of the most important market strategy — not only to grab the customer "Pyramid" at the top of the rich, in fact, the luxury car demand slowdown in growth; more competition increasingly younger, increasingly large scale medium income crowd. Cao Jin, for example, in the past, BMW will focus on the sale price of 600 thousand yuan (RMB, the same below) to $2 million range of high-end cars, luxury car range. These years, to 500 thousand yuan between the entry-level and intermediate car in 250 thousand yuan, the company invested more attention and energy, and 350 thousand yuan to 500 thousand yuan of intermediate car is BMW’s most popular, annual sales growth to maintain two digit growth. To improve the old type of customer base, is the largest proportion of the customer base. To broaden the source, Audi customers will move the focus of the introductory, intermediate car transformation more and more fashionable, cool, personality, looking forward to the same price level of intermediate car brand "rolling" on the market. After 30 years of rapid development, China has become the world’s largest automobile production and consumption market, currently about the world’s high-end luxury car production in europe. According to some institutions, high-end car production and sales will be transferred to the Chinese market, emerging markets. By 2020, in China, high-end car sales will reach 2 million 600 thousand to 2 million 700 thousand vehicles. The same day, the Nanjing International Auto Show opened in Nanjing International Expo Center, a total of 75 Chinese and foreign car brands, the exhibition area of over 100 thousand square meters. This year’s exhibition is from September 30th to October 5th. (end)相关的主题文章: